Film tourism and audiovisual experience management (ONLINE)
Course Coordination
Professor Doutora Graça Joaquim - graca.joaquim@eshte.pt
Professor Fernando Completo - fernando.completo@eshte.pt
Professor Doutor João Reis - joao.reis@eshte.pt
Contemporary tourism has evolved from a logic centered on places and monuments to immersive, personalized, and culturally enriching experiences. In this context, cinema, series, and audiovisual heritage assume a strategic role in creating economic, cultural, and social value, reinforcing the identity and visibility of territories. The growth of film-induced tourism and digital platforms reinforces the need for professionals capable of developing innovative and differentiated tourism products.
The Postgraduate Program in Film Tourism and Audiovisual Experience Management responds to these trends, integrating cinema, storytelling, cultural mediation, experiential marketing, and digital technologies. The curriculum integrates theory and practice, including analysis of audiovisual heritage, design of immersive scripts, and laboratories with augmented and virtual reality, promoting creative solutions with a positive territorial impact.
With a faculty experienced in distance learning, this unique program in Portugal prepares professionals to create sustainable, culturally significant tourism experiences that meet the demands of diverse audiences, fostering innovation applied to cultural and creative tourism.
COURSE OBJECTIVES
- Develop advanced skills in the design, management, and promotion of tourism experiences centered on cinema, series, and audiovisual heritage
- Empower professionals to create innovative, sustainable, and experientially differentiated tourism products, incorporating storytelling, cultural mediation, and transmedia
- Promote marketing, communication, and branding strategies for cinematic destinations, with a digital focus and audience analysis
- Encourage the mastery of digital technologies applied to film tourism, including augmented and virtual reality
- Strengthen skills in sustainability, copyright, and entrepreneurship in the context of cinematic tourism products
- Consolidate the ability to develop and implement tourism projects with a positive economic, cultural, and social impact
TARGET AUDIENCE
Graduates or professionals with relevant experience who wish to deepen their knowledge and develop specialized skills in film tourism and audiovisual experiences, including:
- Creation, management, and promotion of tourism products centered on cinema, series, and audiovisual heritage
- Planning of itineraries and immersive experiences, with sustainability and innovation
- Marketing, communication, and audience analysis in cinematic experiences
- Application of digital technologies in the mediation and management of tourism experiences
- Design, development, and implementation of creative tourism projects with positive territorial, social, and cultural impact
PROFESSIONAL OUTLETS
- Manager of film tourism products
- Consultant in marketing and communication for audiovisual destinations
- Coordinator of themed tourist experiences
- Specialist in cultural mediation and creative tourism
- Manager of scripts and cinematic experiences
- Analyst of cultural and audiovisual tourism strategies
- Entrepreneur in creative and cinematic tourism businesses
- Consultant in planning and developing innovative tourism experiences
SCHEDULES 2026-2027 - Mondays, Tuesdays, and Wednesdays
5:30 PM - 7:10 PM
19:30 - 21:10
CANDIDATES | RANKING CRITERIA
- 1st phase of applications | February 16 to March 22, 2026 - NOTICE
- 2nd phase of applications | March 26 to April 27 - NOTICE
- 3rd phase of applications | May 4 to June 7, 2026 - NOTICE
The application results will be published according to the deadlines established in the respective notices, on the ESHTE website, in the tab dedicated to the course to which you are applying.
Formalization of Applications: applications, admission conditions, and payments
To carry out the application process, which is conducted exclusively online, the candidate must access the Application Portal. It is necessary to access the Candidate Guide and follow the examples provided exactly (the documents must be a maximum of 1 MB).
Application fee | €75
The application fee will only be refunded if the course does not open. For this purpose, the candidate must keep the respective receipt. Applications will only be considered valid if the payment is made within the deadline for their formalization.
The errors or omissions made in filling out the online application form or in the instructions of the application process are the sole responsibility of the candidate.
Documentation:
- Citizen Card or Birth Certificate
- Tax Identification Card
- Certificate of qualifications
- Curriculum Vitae duly certified
- Motivation letter with a maximum of 500 words (mandatory)
For application and enrollment in postgraduate programs, candidates holding an academic degree obtained abroad must present a diploma or final course certificate authenticated by a competent authority (notary, educational institution, or another entity officially authorized for this purpose).
Slots (numerus clausus)
30 spots*
*minimum number of enrollments for the course to start: 15
Criteria for ranking
The selection criteria will only be applied if the number of candidates exceeds the established numerus clausus.
The applications will be evaluated by the Course Coordination, which will decide on the status of each applicant, defining the corresponding credits and study plans.
On the other hand, the candidates will be selected by the Course Coordination, based on the successive application of the following criteria:
i) Classification obtained in the undergraduate degree or in Postgraduate courses, advanced training, or equivalent;
ii) Curriculum vitae of the candidate, namely, academic, scientific, and technical;
iii) Statement of the objectives and motivation for the application;
iv) Result of the individual interview, when deemed necessary by the Course Coordination.
Preference will be given to former students of undergraduate and postgraduate courses, Advanced Training (or equivalent) from ESHTE, and to professionals from companies or public organizations with more than 2 years of professional experience, up to a limit of 30% of the available spots.
In case of admission:
Enrollment | 30€
Registration | 15€
School Insurance | 15€
Tuition Fees for Postgraduate Courses 2026-27
