Seminar: Tourism influencers

As part of the programme celebrating ESHTE's 28th anniversary and the Tourism Product Design and Development and Strategic Marketing in Tourism Curricular Units of the Master's in Tourism, the "Tourism Influencers" Seminar will be held on May 16 in the Estoril Room, from 7pm to 9pm.

A relatively new concept, influencers, or digital influencers, have gained increasing weight in certain market segments, both in terms of choosing destinations, products and even opinions and attitudes.

The seminar will feature two presentations on the subject, followed by a debate involving a panel of experts in the fields of tourism, consumer rights and digital marketing. The programme can be found on the attached poster.

Access to the event is free and open to the community outside ESHTE, so I invite you to take part and publicise the event.