Visual Identity

An organization's visual brand identity or corporate image is a set of visual, verbal, and emotional elements that distinguish it from its competitors.

The logo is the most recognizable visual element of any brand. It must be unique, simple easily identifiable, and recognizable. The choice of colors, fonts, and shapes must be aligned with the message the brand wishes to convey to its public. 

The elements of ESHTE's corporate image are duly licensed and must be reproduced in various media in accordance with the graphic standards set out here.