Master in Food Design in the “Mediterranean Diet Design Challenge”

Some of the 2nd year students of the Masters in Food Design and their teachers were invited to participate in the "Challenge Bootcamp in Paideia Campus" project. The invitation for this bootcamp in southern Italy - in Pollica, where the Mediterranean diet was born - came from the Future Food Institute and the non-profit organization F.O.R.K  with the aim of revitalizing the Museum of the Region through co-creation processes. The Elisava students in Barcelona and ISIA Roma Design in Italy also participated in this bootcamp. It run between March 20 and 26 and the results will be presented during the 3rd International Food Design and Food Studies Conference, Experiencing and Envisioning Food: Designing for Change.

Links for the project in regional news:

https://www.rainews.it/tgr/campania/notiziari/video/2022/03/TGR-Campania-del-25032022-ore-1930-30160e40-6966-4309-b565-cc69b0695825.html
(from 6:00)

https://www.rainews.it/tgr/campania/notiziari/video/2022/03/TGR-Campania-del-26032022-ore-1930-c5623cef-9d9a-43cc-a5c3-1d61d427bb87.html
(from 4:18)

Organizers 
The Future Food Institute is an Italian-based non-profit with global horizons that aims to build a more equitable world through enlightening a world-class breed of innovators, boosting entrepreneurial potential and improving agri-food expertise and tradition.

The FORK Organization is an international non-profit organization, formed by a team of professionals and academics engaged in food and design, who want to support new solutions for our health and the health of the planet, in line with the Sustainable Development Goals (SDGs).  It was born with the aim of facilitating alliances and synergies between designers, companies, gastronomy professionals, researchers and all the actors linked to the agri-food system, to carry out impact projects for local and global communities and facilitate change towards healthier and more sustainable food systems.

Where

Paideia Campus (Pollica)

Future Food Mediterraneo

Project
The first design training course (Mediterranean Diet Design Challenge) in the Paideia Campus of Future Food Mediterraneo to design new narratives for the Mediterranean spirit. The training course includes a bootcamp on design methods for young creatives and design students.

Mediterranean Diet Design Challenge bootcamp involves 9 design students and young creatives from Portugal, Spain, Italy; 3 design teachers from Portugal, Spain, Italy; 3 young local innovators (from the Cilento area).
Students and young creatives are selected by the FORK org. in the best food design schools and study programs in the 3 countries (Portugal, Spain, Italy). 

The selected students and young creatives were invited to participate in a bootcamp in collective creative residency for one week (at Paideia Campus-Pollica).
During the bootcamp in Pollica, young creatives will have the opportunity to undertake a one-week training course guided and supervised by a team of teachers, experts and food design professionals, with the aim of training Mediterranean creatives. A series of workshops and initiatives open to external participants, in which the world of art, cultural heritage and research and the local community will confront each other thanks to assiduous collaboration.
Paideia Campus will become a creative design laboratory, in which past and present coexist in perfect harmony, a permanent incubator of ideas, open to those who want to experiment and do research, thanks to the different stimuli coming from both the traditional and the contemporary context.

The theme of the Mediterranean Diet Design Challenge 2022 will be Regenerating Culturality
FFI and the FORK organization will launch the theme "re-generating the museum of Pioppi and the Mediterranean diet through design".
KEY TOPIC >  experiencing the Mediterranean diet
The goal will be the redesign of the Pioppi museum.

https://www.museovivodelmare.it/ecomuseodietamediterranea/

(Maria José Pires)

28.03.2022