Visual Identity

This document is a guideline for the visual identity of the ESHTE brand and aims to simplify and standardize its use in the various media required for the School's normal activity. 
Its purpose is to ensure that the Estoril School of Hospitality and Tourism brand logo is used in a coherent manner, maintaining all the formal characteristics, thus guaranteeing a consistent visual identity that is recognisable to all interlocutors. 
These principles must be respected by those who use these graphic elements, and understanding them is a starting point for building a strong, integrated and unified image for the institution.

To make it easier to understand the rules for using the institution's logo, ESHTE has made available an Image Manual aimed at the entire academic community:

ESHTE Graphic Standards Manual

Click here