Tourism and Communication

The 2nd Cycle Degree in Tourism and Communication is awarded by ESHTE and the Institute of Geography and Spatial Planning (IGOT, University of Lisbon), and was established in 2013 (decree nr. 3650/2013, amended by decree nr. 9567/2020).

Master’s Degree in Tourism and Communication | Scientific Coordination    

Professor Cândida Cadavez – Overall coordination | ESHTE: candida.cadavez@eshte.pt 

Professor Eduardo Brito-Henriques – Vice coordinator | IGOT: eduardo@edu.ulisboa.pt

PRESENTATION

The Master’s Degree in Tourism and Communication is an innovative 2nd cycle course in tourism both nationally and internationally. This Master’s Degree results from a partnership between ESHTE and the Institute of Geography and Spatial Planning that focuses on the particularities and importance of tourism resources, marketing, and information. So far, this multidisciplinary perspective has not been considered adequately as an area of research by higher education institutions. Therefore, the Master’s Degree in Tourism and Communication aims at providing students with the scientific, methodological, and practical skills so that tourism resources, tourism management, spatial planning, and communication are examined and studied from different and interdisciplinary perspectives, keeping in mind the specificities of the current world.

TARGET POPULATION

The Master in Tourism and Communication is primarily aimed at graduates and professionals in tourism, cultural activities, journalism, social sciences, humanities and cultural studies, and geography.

SKILLS

At the end of the study cycle, students should be able to critically discuss tourism discourses and outline/implement effective ways of communicating about destinations and products, in line with the values of sustainable tourism. Therefore, students will be especially encouraged to:

• holistically understand the structural aspects of tourism and its functioning as a system;
• be aware of new business models and demand trends;
• identify and enhance tourist resources;
• critically discuss the impacts of tourism on ecosystems, cities and cultures;
• critically analyse images and discourses about destinations and their cultures;
• apply tourism marketing procedures;
• apply communication techniques in tourism;
• present and interpret heritage in a tourist context;
• conduct research and intervention projects autonomously and reflexively in these domains.