Tourism Management

Curricular plan UNWTO Certified
30
Coordinator
Professor Nuno Silva Gustavo 
 
Associate Program Coordinator
Professor Catarina Nunes
 
Associate Program Coordinator
Professor Miguel Belo

 

 

A degree in Tourism Management provides competencies in theoretical, technical, and operational knowledge that allow for proactive intervention in the development of the tourism system, both in terms of planning and operationalization of territories, destinations, and tourism products, and in the functioning of tourism business structures.
 
From the 3rd semester onwards, the Tourism Management degree is divided into the following two branches:
 
  • Tourism Business Management, which equips its graduates with practical experience in managing tourism businesses and services, such as administration and direction of planning and management control departments, marketing, commercial management, human resources management, and quality management.
  • Destination and Tourism Product Management, which empowers its graduates in the planning and development of tourist destinations and in the conception and management of tourism products, with practical experience in coordination, innovation, marketing, events, and management of tourism activities in national, regional, and local institutions.

 

Employability Index
 
 
Vacancies - 138
 
Career Opportunities
  • Strategic, financial, and operational coordination and management in tourism companies (travel agencies, tour operators, car rental companies, cruise companies, air transport, among others);
  • Organization and management of events in companies and institutions;
  • Planning and development of tourist destinations in national and regional institutions;
  • Management of commercial departments in hotel establishments;
  • Design, innovation, marketing, and management of tourism products;
  • Management of information systems, marketing, communication, and distribution in tourism companies.
 
Access Requirements - Access to the Tourism Management course can be achieved in five different ways:
 
1) Through the National Higher Education Access Competition, in which candidates holding a 12th-grade education certificate will be subject to entrance exams in one of the following subjects:
 
In 2026/2027
 
18 Portuguese or 9 Geography
 
or
One of the following sets:
 
4 Economics
9 Geography
or
4 Economics
16 Mathematics
or
9 Geography
16 Mathematics
or
4 Economics
18 Portuguese
or
9 Geography
18 Portuguese
or
16 Mathematics
18 Portuguese
 
Calculation of the application grade: 50% high school average + 50% entrance exam grade
Minimum scores: application grade – 95 points | entrance exam grade – 95 points